Marketing is the act of figuring out how to sell a product or service. It’s broken down into three components: Product marketing, brand marketing, and research-based strategies like customer feedback surveys that help guide brands’ decision-making. There are five types of online marketing that every company should consider to reach customers in their preferred channels in today’s digital age. The ever-changing marketing world has been the catalyst for many new online strategies, and it is important to stay on top. There are 5 different techniques that marketers should consider using to get a leg up over competitors: SEO (search engine optimization), content marketing, social media advertising (SMA), email campaigns, display ads.
For any marketer looking ahead into 2018 with excitement and anticipation – this article will provide you with all of the information needed about these five key forms of digital marketing tactics.
What is Marketing?
Marketing is the act of discovering new audiences and convincing them to buy goods or services to make money. The word “marketing” can be broken down into three different components:
1) Product marketing
2) Brand marketing
3) Marketing research
There are five types of online marketing that every company should consider to reach customers in their preferred channels in today’s digital age. There are many types of online marketing you could use to promote your website. SEO, content marketing, and social media advertising are all methods that have been used successfully in the past for a variety of different businesses to get their message out there and increase revenue.
Product Marketing – Product marketing is used primarily to generate awareness for a certain product. It involves identifying what consumers want and need and communicating it with them through various outlets using the product or its packaging as a promotional tool.
Brand Marketing– Brand marketing is used primarily to communicate an image or a lifestyle. It provides consumers with information about the company and its products to promote customer loyalty, among other goals.
Marketing Research – Marketing research helps companies develop strategies for selling goods and services by providing data, insights, trends, and predictions surrounding consumer behaviour that are not easily obtained through intuition alone. Every aspect of the business should undergo some form of market research before launching it into the marketplace. Without a basic knowledge of how potential customers think, feel, and behave toward certain topics, it’s difficult to determine what type of product will be most successful. Types Of Online Marketing: There are five types of online marketing that every company should consider when looking at digital channels as their
5 Types of Online Marketing
- Search engine optimization (SEO)
- Content marketing
- Social media advertising (SMA)
- Email campaigns
- Display ads
Let’s take a closer look at each one!
Search Engine Optimization (SEO)
SEO is the process of improving your company’s ranking in search engines so that you show up when potential customers are looking for what you offer online. The more visits your website receives, the higher it will rank on SERPs, and the easier it will be to reach new potential clients who may not have otherwise found out about what you do or where to find what they’re looking for without any help from advertisements or other forms of promotion. Companies can improve their SERP rankings by employing various techniques, including utilizing keywords in content and meta descriptions to attract better search engine ranking.
Content marketing is the act of using various forms of media (texts, images, video) to engage with your customers on topics they’re seeking information about or would be interested in hearing more about. The ultimate goal behind this type of digital communication is to create educational materials that are valuable and trustworthy enough for consumers to share with their friends and keep coming back for new updates.
Social Media Advertising (SMA)
Social media advertising can take the form of ads targeted at people based on what posts they’ve liked or shared before – also known as “retargeting.” It’s one-way companies search for potential customers in channels already being used to communicate with friends and family.
Email campaigns are used by businesses looking for a way to promote their products or services without doing so through more expensive techniques, such as print advertising or television commercials. The success of an email campaign is determined largely by how effective the company is at capturing its audience’s attention while also providing them with information that will compel them to take some form of action (signing up for updates, purchasing a product). When creating these types of messages, an important thing to keep in mind is what type of content works best given different scenarios – you don’t want all your emails coming across as spammy!
Display ads refer to the marketing content shown to consumers on sites such as Facebook, Google, and Tumblr. They’re often used by companies looking for a way to generate leads or sell their products without paying an upfront fee – like in traditional print advertising. Display ads are also of increased interest because they target specific audiences based on what types of interests they’ve displayed online (think about all those cute dog videos you keep seeing pop up while browsing.
What is Inbound Marketing?
Inbound marketing is an effective, customer-centric approach to digital marketing. It focuses on customers’ needs in a variety of ways by providing them with content and offers that are relevant to their search queries. For example, if you search for “best hotels,” you could offer information about the best hotel chains or write articles about different destinations for vacationers. Inbound marketing also emphasizes creating compelling content and maintaining social media channels so that your business can reach potential customers where they already spend their time online.
The 6 marketing strategies we covered today are all important for any business looking to drive more sales. We hope you could find at least one strategy that is a good fit for your company and will help with growth in the coming months. If you’re still feeling overwhelmed, don’t worry! Our team of experts can guide which types of digital marketing campaigns might be best suited for your goals. Contact us if this blog post has helped or answered any questions – our goal is always to improve the lives of other businesses just like yours.